CEO says company has obligation to ‘make a difference … and we do’
Those who oppose homosexuality for religious reasons are participating in “hate,” according to an official for McDonald’s, the worldwide purveyor of Big Macs and Happy Meals.
“Hatred has no place in our culture,” corporate spokesman Bill Whitman told the Washington Post in response to a campaign by the American Family Association for a boycott of the burger-and-fries outlets because of the corporation’s advocacy for the homosexual lifestyle.
“That includes McDonald’s, and we stand by and support our people to live and work in a society free of discrimination and harassment,” Whitman said.
“Throwing out any pretense of being neutral in the culture war, McDonald’s has taken up the rhetoric of gay activists, suggesting those who oppose same-sex marriage (SSM) are motivated by hate,” the AFA said in a new alert about its campaign today.
“AFA has asked for a boycott of McDonald’s restaurants because of the company’s promotion of the gay agenda. AFA asked McDonald’s to remain neutral in the culture war. McDonald’s refused,” the group said.
“McDonald’s has decided to adopt the ‘hate’ theme used by gay activist groups for years,” said the AFA alert.
“Mr. Whitman has intentionally avoided addressing the reason for the boycott. This boycott is not about hiring gays or how gay employees are treated. It is about McDonald’s choosing to put the full weight of their corporation behind promoting their agenda,” the AFA alert said.
McDonald’s CEO Jim Skinner said the company will promote issues they approve, the AFA said.
“Being a socially responsible organization is a fundamental part of who we are. We have an obligation to use our size and resources to make a difference in the world … and we do,” Skinner was quoted as saying.
The American Family Association’s earlier boycott of Ford Motor Co. over its promotion of homosexuality was dropped after company sales fell 8 percent per month for two years.
AFA said McDonald’s donated $20,000 to the National Gay and Lesbian Chamber of Commerce in exchange for membership in the NGLCC and a seat on the group’s board of directors. The NGLCC lobbies Congress on a wide range of issues, including the promotion of same-sex marriage.
AFA had asked the corporation to remove its name and logo from the NGLCC website, where it is listed as a “corporate partner and organization ally.” AFA also requested that McDonald’s remove the endorsement of NGLCC by Richard Ellis, vice president of communications for McDonald’s USA, from the website.
McDonald’s logo is featured on the website of the National Gay and
Lesbian Chamber of Commerce, among other well-known companies
“Ellis, who is openly homosexual, was given a seat on the NGLCC board of directors. … He was quoted as saying, ‘I’m thrilled to join the National Gay & Lesbian Chamber of Commerce and ready to go to work. I share the NGLCC’s passion for business growth and development within the LGBT community, and I look forward to playing a role I moving these important initiatives forward,'” AFA said.
McDonald’s officials declined to return a WND call seeking comment on the placement of its executive on the “gay” advocacy organization. But the corporation sent a subsequent e-mail confirming its support for the agenda of the homosexual business lobby.
“McDonald’s is indeed a Corporate Partner and Organizational Ally of NGLCC. Our vice president of U.S. communications, Richard Ellis, was recently elected to its board of directors,” said the brief statement to WND from Heidi M. Barker, senior director of media relations.
A spokeswoman for NGLCC refused to speak with WND except on “background” when asked about McDonald’s financial contribution to the group. But she did confirm the organization would not release information on its sponsors.